I will Setup Facebook Pixel and Conversion API (CAPI) with Server Side Tracking | Perform Scale

Is missing event data or low Event Match Quality dropping your Facebook Ads performance? Due to iOS privacy restrictions, browser ad blockers, and third-party cookie phase-outs, standard browser-based Facebook Pixels miss up to 30% of conversion data. Without proper Meta Conversion API (CAPI) and Server-Side tracking , your ad sets struggle to optimize effectively, leading to higher Cost Per Acquisition (CPA). At Perform Scale , we implement robust, server-to-server tracking architectures using Google Tag Manager (GTM) to deliver accurate event data directly to Meta Business Manager. What This Gig Includes: Facebook Pixel & Meta Business Manager Setup: Clean creation and verification of Facebook Pixel inside Meta Business Manager. Domain verification and Aggregated Event Measurement (AEM) configuration. Meta Conversion API (CAPI) Integration: Server-Side tracking setup via GTM and Stape.io / Google Cloud Platform (GCP). First-party cookie configuration to extend tracking persistence. E-commerce & Lead Event Tracking: standard & Custom Events setup: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, and Lead. Dynamic parameter configuration: Value, Currency, Content IDs,