Scaling a Korean Skincare E-Commerce Brand in Bangladesh with Meta Ads | Perform Scale Portfolio

The Challenge The Mart Bangladesh needed to promote multiple skincare and beauty product lines simultaneously, generate high-volume Messenger conversations, and keep ad spend tightly controlled — all without sacrificing performance. The Solution A structured Meta Ads strategy ran from May 6 to August 6, 2024 , split across two objectives: Website purchase campaigns — to drive direct transactions Messaging conversation campaigns — to generate inbound Messenger leads Daily budgets were kept lean at $1.70 to $2.99 per ad set . Underperforming ad sets were paused. Top performers were scaled. Creatives and audiences were refined continuously. Results $832.32 total spend delivered: 1,096,072 total impressions 564,289 unique accounts reached 751 conversations — HTS Anti Hair Loss at $0.16/result 528 conversations — COSRX Snail Cream at $0.19/result 312 conversations — AXIS-Y Dark Spot Serum at $0.13/result (lowest CPR) 317,459 impressions — Reach Ad Set at $0.05/result Key Takeaway Low daily budgets, clear objectives, and continuous optimization delivered results well below industry benchmarks. The same framework applies directly to new product launches, seasonal campaigns, and retargetin