How azuadmart.com Scaled Korean Skincare Sales With Low-Cost Meta Ads | Perform Scale Portfolio

The Challenge The brand needed to grow on a tight budget. Two goals ran at once: Direct website purchases from ready-to-buy shoppers Messaging conversations from buyers who wanted to ask first Every dollar had to work hard, and generic ads would not connect across a wide product range. The Strategy azuadmart.com built a lean, focused Meta ads plan: Product-specific ad sets. Each product got its own ad set instead of one broad campaign. This made results easy to read and budget shifts fast. Two clear objectives. Purchase-focused ads and messaging-focused ads ran side by side, matching how local shoppers buy. Lean daily budgets. Most ad sets ran on just $1.70 to $2.99 per day , which cut risk and allowed rapid testing. Strong ad sets stayed live. Weak ones were paused. The Results Across 25 ad sets from May 6 to August 6, 2024 , the campaign delivered: 769,078 total reach 1,684,932 impressions $1,482.74 total spend Several product ad sets drove high conversation volume at very low cost: Black Energy Cream: 1,235 conversations at $0.19 each AXIS-Y Dark Spot Serum: 312 conversations at $0.13 each — the lowest cost per result COSRX Snail Cream: 528 conversations at $0.19 each Each new c