How Athena Chavez Generated a Positive ROI with Perform[cb] | Perform Scale Portfolio

Scope of Work The following was delivered in full: Google Ads campaign — built, configured, and launched Click tracking — fully set up via ClickMagick Perform[cb] affiliate account — configured with offer selection and link setup Postback integration — server-to-server tracking implemented for accurate conversion attribution Landing pages — built for each targeted affiliate offer, optimized for paid traffic Live hosting — all pages deployed and tested before campaign launch The Challenge Before the engagement, Athena's Google Ads account was dormant — zero clicks, zero impressions, and no active traffic between September 14–20. Without a proper tracking setup or live infrastructure, there was no way to run, measure, or optimize affiliate campaigns effectively. Results Google Ads (September 14–25, 2023): 22,400 impressions 145 clicks at an average CPC of $0.36 Total ad spend: $52.54 Perform[cb] Network: 1 conversion on September 24, 2023 $100.00 commission earned EOM projected pace: $125.00 — up from the prior month Net return: $47.46 profit on $52.54 in ad spend (~90% ROI) The single conversion came from just 6 clicks — a strong signal that the offer-to-traffic match was working. W