How a $104 Facebook Campaign Generated 398 Leads at $0.26 Each | Perform Scale Portfolio

The Challenge Premium massage chairs are considered purchases—buyers ask questions before committing. The brand needed to build affordable awareness, generate qualified leads, and keep costs low enough to protect margins. The Strategy From May 2022 to November 2023 , China Bangla ran a Meta Facebook Messaging Campaign built around three focused decisions: Messaging-first objective: The campaign optimized for direct conversations rather than passive clicks, letting the team answer questions and guide buyers in real time. Eid Special Offer: A 25% OFF seasonal discount aligned with peak consumer spending, giving audiences a clear reason to act. Culturally resonant creative: Festive Eid visuals—lanterns, a crescent moon, warm tones—paired with clear product showcases made the ads feel both familiar and aspirational. The Results The campaign delivered strong, measurable outcomes on a lean budget. It generated 109,954 total impressions and reached 58,844 unique accounts at an average frequency of 1.87 —enough for recall without overexposure. The campaign produced 398 messaging conversations at just $0.26 per result and a CPM of $0.95 , with a total spend of $103.98 . Key Takeaways Match