How a Dhaka Cleaning Service Turned $448 Into 663 Leads | Perform Scale Portfolio

The Challenge CleanCrew needed to grow brand awareness across Dhaka, drive direct customer conversations, and build a social following — all without overspending. Campaign Strategy CleanCrew used two campaign types: Messaging campaigns — drove potential customers to start a WhatsApp or Messenger chat directly from the ad. Seven of nine campaigns used this objective. Page-like campaigns — grew the Facebook following to build a free, reusable audience for future promotions. Campaigns were run in numbered sequences, making it easy to compare performance and shift budget toward what worked. Results at a Glance Total spend: $448.39 Total impressions: 504,472 Accounts reached: 267,560 Average CPM: $0.89 Average frequency: 1.89 The top messaging campaign — Campaign 08 — generated 663 conversations at just $0.18 each , reaching 155,007 people for $118.45. The two page-like campaigns combined for 1,924 new followers , with the best delivering likes at just $0.03 each . Key Takeaways Tie each campaign to one clear goal. Messaging drives leads. Page likes build your audience. Direct chat converts faster. At $0.18 per conversation, WhatsApp-driven ads outperformed passive click campaigns. A lo