Perform Scale implemented a multi-faceted approach to help Vital.com.sa overcome their challenges and achieve their goals.

1. Dynamic and Captivating Ad Formats
We harnessed Facebook’s ad versatility to create attention-grabbing content that resonated with Vital’s audience.
     • Carousel Ads: Showcased a variety of sports equipment, enabling users to scroll through and explore multiple products, each linked to detailed landing pages.
     • Video Ads: Highlighted the products’ benefits and features through engaging clips filmed in realistic fitness contexts.

2. Optimized Campaigns via A/B Testing
Tested product-focused text vs. benefits-driven headlines to understand language preferences.
     • Compared bright visuals of single items with group product arrangements to capture buyer attention effectively.
     • Evaluated ad placements like mobile-focused feeds versus desktop to target Vital’s audience optimally.

3. Precision Audience Segmentation and Retargeting
We segmented Vital’s audience into relevant groups to personalize campaigns effectively.
     • Fitness Enthusiasts: Targeted individuals interested in sports and fitness trends.
     • Certified Trainers and Gyms: Focused on attracting bulk purchases and repeat orders.
     • Lifestyle Shoppers: Highlighted stylish equipment tailored to aesthetics-conscious customers.

4. Seasonal and Promotional Campaigns
We aligned ad campaigns with the fitness calendar to enhance relevance and excitement.
     • New Year Fitness Goals: Promoted discounts for January to appeal to customers starting their health journeys.
     • Summer Sale Campaigns: Offered exclusive deals for gyms preparing for seasonal equipment upgrades.

5. Real-Time Analytics and Optimization
Constant monitoring of metrics like CTR, CPC, and conversions allowed us to adjust campaigns dynamically, scaling high-performing ads and discontinuing underperformers quickly to maximize ROI.