To overcome these challenges, we implemented targeted and creative initiatives that focused on Dress Direction’s distinct value proposition and customer base:

1. Audience-Centered Targeting
• Conducted extensive audience research to identify young adults and families inclined towards stylish yet culturally rooted apparel.
• Included local targeting across Dhaka, particularly areas around Mohammadpur, to create a strong regional customer base.

2. Creative Ad Design
• Designed eye-catching visual campaigns that feature Dress Direction’s signature outfits, from trendy baby clothes to modern yet timeless adult wear.
• Produced post ads showcasing collections, such as winter attire or festive baby wear, to highlight product quality and style.
• Utilized carousel ads to spotlight diverse products, allowing the audience to browse collections directly on their Facebook feed.