We designed and executed a comprehensive Facebook advertising campaign for CBHCL, focusing on data-driven strategies, engaging creatives, and continuous optimization.

1. Audience Segmentation and Research
     • Conducted in-depth market research to define CBHCL’s target demographic, including age groups, interests, purchasing behavior, and geographic locations.
     • Created custom audience segments to focus on health-conscious individuals and relaxation-seekers, ensuring relevant and efficient ad delivery.

2. Targeted and Engaging Ads
     • Designed a mix of carousel ads displaying multiple products with clear benefits for users to explore a variety of options at once.
     • Produced compelling video ads that showcased product features, customer experiences, and CBHCL’s showroom to build trust and curiosity.

3. Localized Messaging for Maximum Impact
     • Developed ad content in both Bengali and English, making the campaigns accessible to local audiences while maintaining authenticity.
     • Incorporated wellness-related cultural references and values that resonated with CBHCL’s Bangladeshi audience.

4. Community-Focused Engagement
     • Promoted product demonstration events at CBHCL’s showroom, encouraging foot traffic and hands-on product experience.
     • Leveraged user-generated content, showcasing testimonials and videos from satisfied customers to enhance brand trust.

5. Strategic Campaign Management and Optimization
     • Monitored campaign performance in real-time, tracking critical metrics like engagement levels, CTR (click-through rates), and conversion rates.
     • Continuously adjusted ad placements and bidding strategies to optimize results while reducing costs.