Our team created a multi-layered, data-driven Facebook advertising strategy that effectively addressed EIANA’s objectives.

1. Audience Targeting Precision
     • Conducted an in-depth analysis of existing customer data and market trends to build audience personas.
     • Utilized Facebook’s custom audiences to target individuals based on interests like women’s fashion, contemporary style, and online shopping habits.
     • Implemented retargeting strategies to re-engage potential customers who had interacted with EIANA’s previous content, driving them down the sales funnel.

2. Refined Ad Creatives
     • Designed elegant and cohesive ad creatives that resonated with EIANA’s brand identity, highlighting collections with bold, high-quality visuals.
     • Produced a combination of carousel ads, showcasing multiple products in one post, and video ads, presenting EIANA’s designs in motion to inspire customers.

3. Continuous Campaign Optimization
     • Monitored campaign performance rigorously, tracking KPIs like cost-per-click (CPC), conversion rates, and return-on-ad-spend (ROAS).
     • Used real-time data insights to adjust audience targeting, ad placements, and bids, ensuring sustained efficiency.
     • Experimented with A/B testing for creative elements—including headlines, visuals, and calls-to-action—to identify top-performing variations.