Armed with a deep understanding of Inner Care’s goals, we devised innovative strategies to overcome these hurdles and amplify their online presence.

1. Hyper-Specific Audience Targeting
     • Conducted an in-depth analysis of customer personas to identify ideal demographics, focusing on age groups and interests strongly aligned with personal care needs.
     • Implemented behavior-based targeting to reach users searching for personal care solutions and products within relevant categories like skincare and wellness.

2. Creative Ad Concepts and Designs
     • Launched a series of authentic video ads that emphasized user transformations, showcasing how Inner Care products improved real customers’ lives.
     • Designed aesthetic product carousels showcasing multiple items in a visually engaging format, attracting clicks and conversions.

3. Data-First Campaign Adjustments
     • Monitored performance metrics such as ROI, engagement levels, and dropout rates, using these insights to fine-tune campaigns in real time.
     • Conducted extensive A/B testing on creative elements like headlines, visuals, and CTAs to optimize every detail of static and dynamic ads.